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Change isn't hard; Choosing is

Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...

Digital Strategy is Online Instructional Design

I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...

ChatGPT…are we that surprised?

We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...

Let's Have a Conversation(al)

let's talk how to digitally talk

New Year, New Strategies

Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.

Data-Driven? But really?

Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...

Avoid Avoidance

Ever find yourself stating "should of talked to that _____ (fill in the blank) person/resource/department"... when you are down the road...

Company Value Proposition

It’s clear that every strategy should have a customer value proposition, correct? Yes obviously. Why conduct a long-term strategy if...