Mid-Year Check-In: Keeping Your Professional Momentum Alive
As we cross the midpoint of the year, it's crucial to reflect on our progress and reignite our passion for professional well-being,...
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Dr. Digital Strategy
- May 30
- 4 min
Unlocking Digital Marketing Success: Quality Beats Quantity Every Time!
Hey there, savvy digital strategists! Grab your favorite drink and get comfortable because we're about to embark on a deep dive into the...
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Dr. Digital Strategy
- May 16
- 3 min
Rethinking Business Intelligence: Embracing Metric-Driven Insights
The term “data-driven” has become a ubiquitous buzzword. Companies tout their ability to harness vast amounts of data to inform...
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Dr. Digital Strategy
- Apr 28
- 3 min
Best Practices are NOT your Business Theory
Breaking the Mold: Why Industry Best Practices Aren't Always a One-Size-Fits-All Solution In the fast-paced world of business, the allure...
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Dr. Digital Strategy
- Feb 10
- 3 min
Navigating Digital Strategy: Why Patience Pays Off
Hey there, you digital guru, you! Today, we're diving into the often-overlooked yet indispensable ingredient for digital triumph:...
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Dr. Digital Strategy
- Jan 12
- 4 min
Leading with Heart in the Age of Technology: Why People Still Matter More Than Tech
I recently went to see The Boys in the Boat movie and it really hit the heart of something that I haven't stopped thinking about...
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Dr. Digital Strategy
- Jan 2
- 3 min
New Year, New Perspectives on Digital Strategy: Embracing Failure and Forging Ahead
Hey there, happy first day of the new year! Now that 2024 is here, it's a great time to think about the past, make new plans, and look to...
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Dr. Digital Strategy
- Oct 6, 2023
- 2 min
Navigating the Choppy Waters of Digital Strategy: A Captain's Perspective
Ahoy there, fellow digital strategists! As we sail the unpredictable seas of the digital world, we've all experienced those moments when...
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Dr. Digital Strategy
- Sep 28, 2023
- 2 min
Unlocking Success: Analyzing Keyword Trends in Organic SEO to Optimize SEM Spend
In the fast-paced world of digital marketing, staying ahead of the competition is a constant challenge. One of the most effective ways to...
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Dr. Digital Strategy
- Sep 22, 2023
- 2 min
Navigating the Digital Marketing Funnel: Why It's Not a Straight Line
In today's digital age, businesses face the ever-evolving challenge of attracting, engaging, and converting online consumers. To...
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Dr. Digital Strategy
- Sep 1, 2023
- 3 min
Nurturing Human Connection in the Digital Age: The Heart of Successful Digital Strategies
In today's hyper-connected world, where digital technologies and strategies reign supreme, it might seem paradoxical to discuss human...
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Dr. Digital Strategy
- Aug 9, 2023
- 2 min
The Critical Path
Every strategy has a critical path. No matter what. Now, the level of criticality depends on the situation at hand. The strategic plan...
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Dr. Digital Strategy
- Mar 3, 2023
- 2 min
Change isn't hard; Choosing is
Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...
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Dr. Digital Strategy
- Feb 3, 2023
- 2 min
Digital Strategy is Online Instructional Design
I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...
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Dr. Digital Strategy
- Jan 17, 2023
- 2 min
ChatGPT…are we that surprised?
We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...
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Dr. Digital Strategy
- Jan 11, 2023
- 2 min
Let's Have a Conversation(al)
let's talk how to digitally talk
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Dr. Digital Strategy
- Dec 28, 2022
- 3 min
New Year, New Strategies
Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.
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- Nov 28, 2022
- 1 min
Data-Driven? But really?
Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...
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- Nov 28, 2022
- 1 min
Avoid Avoidance
Ever find yourself stating "should of talked to that _____ (fill in the blank) person/resource/department"... when you are down the road...
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- Nov 28, 2022
- 2 min
Company Value Proposition
It’s clear that every strategy should have a customer value proposition, correct? Yes obviously. Why conduct a long-term strategy if...
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