Navigating the Choppy Waters of Digital Strategy: A Captain's Perspective
Ahoy there, fellow digital strategists! As we sail the unpredictable seas of the digital world, we've all experienced those moments when...
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Dr. Digital Strategy
- Sep 28
- 2 min
Unlocking Success: Analyzing Keyword Trends in Organic SEO to Optimize SEM Spend
In the fast-paced world of digital marketing, staying ahead of the competition is a constant challenge. One of the most effective ways to...
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Dr. Digital Strategy
- Sep 22
- 2 min
Navigating the Digital Marketing Funnel: Why It's Not a Straight Line
In today's digital age, businesses face the ever-evolving challenge of attracting, engaging, and converting online consumers. To...
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Dr. Digital Strategy
- Sep 1
- 3 min
Nurturing Human Connection in the Digital Age: The Heart of Successful Digital Strategies
In today's hyper-connected world, where digital technologies and strategies reign supreme, it might seem paradoxical to discuss human...
14 views0 comments
Dr. Digital Strategy
- Aug 9
- 2 min
The Critical Path
Every strategy has a critical path. No matter what. Now, the level of criticality depends on the situation at hand. The strategic plan...
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Dr. Digital Strategy
- Mar 3
- 2 min
Change isn't hard; Choosing is
Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...
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Dr. Digital Strategy
- Feb 3
- 2 min
Digital Strategy is Online Instructional Design
I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...
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Dr. Digital Strategy
- Jan 17
- 2 min
ChatGPT…are we that surprised?
We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...
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Dr. Digital Strategy
- Jan 11
- 2 min
Let's Have a Conversation(al)
let's talk how to digitally talk
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Dr. Digital Strategy
- Dec 28, 2022
- 3 min
New Year, New Strategies
Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.
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- Nov 28, 2022
- 1 min
Data-Driven? But really?
Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...
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- Nov 28, 2022
- 1 min
Avoid Avoidance
Ever find yourself stating "should of talked to that _____ (fill in the blank) person/resource/department"... when you are down the road...
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- Nov 28, 2022
- 2 min
Company Value Proposition
It’s clear that every strategy should have a customer value proposition, correct? Yes obviously. Why conduct a long-term strategy if...
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