BLOG

Let’s face it: being in the middle of competing priorities from senior executives can feel a bit like being the referee in a dodgeball...

Alright, digital marketers, Q4 is upon us! We’re talking pumpkin spice, cozy sweaters, the holiday rush, and a mountain  of sales...

As we cross the midpoint of the year, it's crucial to reflect on our progress and reignite our passion for professional well-being,...

Hey there, savvy digital strategists! Grab your favorite drink and get comfortable because we're about to embark on a deep dive into the...

The term “data-driven” has become a ubiquitous buzzword. Companies tout their ability to harness vast amounts of data to inform...

Breaking the Mold: Why Industry Best Practices Aren't Always a One-Size-Fits-All Solution In the fast-paced world of business, the allure...

Hey there, you digital guru, you! Today, we're diving into the often-overlooked yet indispensable ingredient for digital triumph:...

I recently went to see The Boys in the Boat movie and it really hit the heart of something that I haven't stopped thinking about...

Hey there, happy first day of the new year! Now that 2024 is here, it's a great time to think about the past, make new plans, and look to...

Ahoy there, fellow digital strategists! As we sail the unpredictable seas of the digital world, we've all experienced those moments when...

In the fast-paced world of digital marketing, staying ahead of the competition is a constant challenge. One of the most effective ways to...

In today's digital age, businesses face the ever-evolving challenge of attracting, engaging, and converting online consumers. To...

In today's hyper-connected world, where digital technologies and strategies reign supreme, it might seem paradoxical to discuss human...

Every strategy has a critical path. No matter what. Now, the level of criticality depends on the situation at hand. The strategic plan...

Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...

I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...

We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...

let's talk how to digitally talk

Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.

Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...