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Stuck in the Middle: How to Juggle Competing Exec Priorities Without Losing Your Mind (or Your Job!)
Let’s face it: being in the middle of competing priorities from senior executives can feel a bit like being the referee in a dodgeball...
Dr. Digital Strategy
Oct 9, 20244 min read
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Building Your Q4 Digital Strategy Without Losing Sight of Your True North: Customer Centricity
Alright, digital marketers, Q4 is upon us! We’re talking pumpkin spice, cozy sweaters, the holiday rush, and a mountain of sales...
Dr. Digital Strategy
Sep 13, 20245 min read
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Mid-Year Check-In: Keeping Your Professional Momentum Alive
As we cross the midpoint of the year, it's crucial to reflect on our progress and reignite our passion for professional well-being,...
Dr. Digital Strategy
Jun 21, 20242 min read
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Unlocking Digital Marketing Success: Quality Beats Quantity Every Time!
Hey there, savvy digital strategists! Grab your favorite drink and get comfortable because we're about to embark on a deep dive into the...
Dr. Digital Strategy
May 30, 20244 min read
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Rethinking Business Intelligence: Embracing Metric-Driven Insights
The term “data-driven” has become a ubiquitous buzzword. Companies tout their ability to harness vast amounts of data to inform...
Dr. Digital Strategy
May 16, 20243 min read
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Best Practices are NOT your Business Theory
Breaking the Mold: Why Industry Best Practices Aren't Always a One-Size-Fits-All Solution In the fast-paced world of business, the allure...
Dr. Digital Strategy
Apr 28, 20243 min read
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Navigating Digital Strategy: Why Patience Pays Off
Hey there, you digital guru, you! Today, we're diving into the often-overlooked yet indispensable ingredient for digital triumph:...
Dr. Digital Strategy
Feb 10, 20243 min read
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Leading with Heart in the Age of Technology: Why People Still Matter More Than Tech
I recently went to see The Boys in the Boat movie and it really hit the heart of something that I haven't stopped thinking about...
Dr. Digital Strategy
Jan 12, 20244 min read
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New Year, New Perspectives on Digital Strategy: Embracing Failure and Forging Ahead
Hey there, happy first day of the new year! Now that 2024 is here, it's a great time to think about the past, make new plans, and look to...
Dr. Digital Strategy
Jan 2, 20243 min read
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Navigating the Choppy Waters of Digital Strategy: A Captain's Perspective
Ahoy there, fellow digital strategists! As we sail the unpredictable seas of the digital world, we've all experienced those moments when...
Dr. Digital Strategy
Oct 6, 20232 min read
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Unlocking Success: Analyzing Keyword Trends in Organic SEO to Optimize SEM Spend
In the fast-paced world of digital marketing, staying ahead of the competition is a constant challenge. One of the most effective ways to...
Dr. Digital Strategy
Sep 28, 20232 min read
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Navigating the Digital Marketing Funnel: Why It's Not a Straight Line
In today's digital age, businesses face the ever-evolving challenge of attracting, engaging, and converting online consumers. To...
Dr. Digital Strategy
Sep 22, 20232 min read
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Nurturing Human Connection in the Digital Age: The Heart of Successful Digital Strategies
In today's hyper-connected world, where digital technologies and strategies reign supreme, it might seem paradoxical to discuss human...
Dr. Digital Strategy
Sep 1, 20233 min read
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The Critical Path
Every strategy has a critical path. No matter what. Now, the level of criticality depends on the situation at hand. The strategic plan...
Dr. Digital Strategy
Aug 9, 20232 min read
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Change isn't hard; Choosing is
Recently while teaching a MBA class on organizational behavior, the topic of change management came up. Change management is something I...
Dr. Digital Strategy
Mar 3, 20232 min read
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Digital Strategy is Online Instructional Design
I am very fortunate to be able to work with some great universities and develop classes in in the field of digital marketing, marketing...
Dr. Digital Strategy
Feb 3, 20232 min read
22 views
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ChatGPT…are we that surprised?
We are a month into the illumination of ChatGPT. This is just one of another 10,000 blogs on its possible disruption to higher education...
Dr. Digital Strategy
Jan 17, 20232 min read
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Let's Have a Conversation(al)
let's talk how to digitally talk
Dr. Digital Strategy
Jan 11, 20232 min read
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New Year, New Strategies
Focusing on new strategies...it's not a one-and-done....get uncomfortable, it's ok.
Dr. Digital Strategy
Dec 28, 20223 min read
25 views
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Data-Driven? But really?
Are we letting the data drive US or are we DRIVING the data? What I mean is I think we feel inhibited or challenged by the data if we...
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Nov 28, 20221 min read
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