Let's Have a Conversation(al)
Well, hello, fellow digital agents! Are you ready to have a conversation about using tech to be conversational? Let's converse about it!
First, let's talk about what conversational digital marketing means. It's using chatbots, virtual assistants, and other forms of artificial intelligence to speak to customers in a more human way. With these tools, businesses can give personalized, immediate help and simplify the customer experience.
Now, let's talk trends. Voice assistants like Amazon's Alexa and Google Home are one of the biggest trends in conversational digital marketing. More and more people have these devices in their homes and businesses, which gives companies more chances to connect with customers in this way.
Chatbots are also becoming more popular on messaging apps like Facebook Messenger and WhatsApp. Businesses are starting to use chatbots to help customers and even make sales because more and more people are talking on these platforms.
But technology is not the only issue. Creating more human-like interactions means paying more attention to how your brand sounds and what it stands for. Your chatbot, virtual assistant, AI responses, and overall communications are that brand resonation. We need to think of when we write up those automated scripts or business rules in the A.I. to remember what the humanistic connection in digital means today, along with the quality of service and communication customers expect. I have witnessed times where I felt the chatbot, although of course, aware would be automated, I still hope a style of branding and "personality" from our automated voices......this will only make me want to come back...
Every digital interaction of automated conversations should show how your brand talks and what it stands for. Otherwise, re-work the wireframes.
And don't forget that data are the most important part of conversational digital marketing. With these tools, you can find essential things about your customers, like what they like and what bothers them. This can help you target your marketing and make the experience more personal.
In short, conversational digital marketing uses AI tools like chatbots and virtual assistants to make digital interactions feel more human. Voice assistants and messaging platforms are becoming more popular. The trend is to create a consistent representation of the brand's voice and values and use the data from these interactions.
So, folks, there you have it. One of the important digital marketing trends you need to know about. Always stay ahead of the curve and keep an open mind about new technologies and opportunities..... oh and a personal note, just related in regards to the word CONVERSATIONS, check out the song called Conversations by Judah and the Lion, just because I love it, and you may like it too...