This session, "Adapting Agility in Digital Marketing: The Art & Science of the Pivot," will explore the dynamic nature of digital marketing and the importance of agility in staying competitive. Attendees will learn about the art of making strategic pivots in response to market changes, technological advancements, and evolving consumer behaviors. The session will cover practical techniques for rapid adaptation, leveraging data-driven insights, and fostering an agile marketing culture within organizations. By understanding the balance between art and science in digital marketing, participants will gain actionable strategies to enhance their marketing effectiveness and drive business growth in an ever-changing digital landscape.

On March 28, 2024, we got Dr. Kyle Allison, The Doctor of Digital Strategy. Get ready to explore the tech stack driving these advancements and gain invaluable knowledge to optimize your digital experiences. You can tune in for a deep dive into the heart of digital strategy and data modeling. Will we see you there? Join us! #data

In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

Kyle is The Doctor of Digital Strategy. Having worked for some of the top retail organizations in the industry, from Best Buy, VF Corporation, Dick’s Sporting Goods, & The Exchange, Dr. Allison has led high-impact digital strategies and teams in technology, digital marketing campaigns, e-commerce experiences, UX/UI, analytics, mobile marketing and more.

About: Dr. Allison, known as The Doctor of Digital Strategy, will walk you through the emerging trends of 2024 and beyond in e-commerce, focusing on areas such as AI, Competitive Analysis, Personalization, and more. In addition, he will speak to how professors and academia, can include E-commerce in their business, marketing, or management curriculums, to help students gain more insight and education on this discipline. Join us for a very informative, inspirational, and fun webinar! About Dr. Kyle Allison Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service. Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC e-commerce and digital channels, and his mastery of both the technical and creative aspects of digital marketing, e-commerce, and digital analytics, all highlight his comprehensive approach to digital strategy. In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair. As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives. Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies. For the latest updates on Dr. Allison's work and portfolio, please visit DoctorofDigitalStrategy.com. Stukent provides cutting-edge Simternships™ and courseware to help educators help students help the world. To learn more about Stukent, visit: https://www.stukent.com LinkedIn: https://www.linkedin.com/company/stukent Facebook: https://www.facebook.com/stukentapp Instagram: https://www.instagram.com/stukent.inc/ Threads: https://www.threads.net/@stukent.inc Stukent Blog: https://www.stukent.com/blog/ X: https://twitter.com/StukentApp

Join us in this enlightening journey as we delve into the world of Dr. Kyle Allison, revered as 'The Doctor of Digital Strategy'. With over two decades of unparalleled expertise in e-commerce, digital analytics, and digital marketing, Dr. Allison stands as a beacon of innovation and strategic prowess. Professional Highlights: Pioneering Digital Strategist: Witness Dr. Allison's remarkable journey across top retail giants like Best Buy, Dick's Sporting Goods, and the Army and Air Force Exchange. Discover how his groundbreaking strategies in digital marketing and e-commerce have reshaped these organizations. Data-Driven Brilliance: Learn about his commitment to leveraging data insights for strategic decision-making and his adept management of digital teams across diverse business sectors, including private, public, and government domains. Holistic Approach: Understand Dr. Allison's unique capability to blend technical and creative facets of digital marketing, enriching his work in all digital channels like B2B, B2C, and DTC. Academic Contributions: Educator and Mentor: Experience Dr. Allison's passion for academia as he imparts knowledge in digital marketing and related fields at prestigious universities such as Wake Forest University, University of Texas at Dallas, and more. Curriculum Developer: Get insights into his role in shaping academic programs, creating innovative courses, and mentoring doctoral candidates. Authorship and Publications: Bridging Theory and Practice: Explore Dr. Allison's significant literary contributions to the field of digital marketing and e-commerce, including his Quick Study Guides, textbooks, and professional trade books, known for blending academic theory with practical knowledge. Educational Background: A Scholar's Journey: Trace the educational path of Dr. Allison from his Bachelor's in Communication Studies to his Doctorate in Business Administration, showcasing his comprehensive understanding of both business and communication. Explore More: Visit DoctorofDigitalStrategy.com to dive deeper into Dr. Allison's latest works, publications, and his extensive portfolio, capturing the essence of a true digital strategy maestro. Closing Remarks: This video is a must-watch for anyone keen on understanding the evolving landscape of digital strategy, taught and practiced by one of the most distinguished experts in the field. [Subscribe] to our channel for more insights into the minds shaping the future of digital marketing and e-commerce.

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom. --------------------------------------------------------------------------------------------------------------------------- Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field. Visit www.DoctorofDigitalStrategy.com for more info!

Dr. Kyle Allison speaks at the Dallas Digital Summit in December 2023 on the topic "Deliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections" Description In this session, you will discover how your digital personalization efforts can optimize AI technology through effective humanistic connection and experience rule setting. Focusing on the intersection of consumer behavior theory & practical technology application, the true bridge of art and science in digital marketing is the heart of this session. You will be given tried and true experimentation tactics and insights to help elevate the acquisition, retention and conversion of your digital customers. Actionable tactics you can apply after this session: Improve your ability to connect with target customers on a deeper, emotional, and humanistic level Deliver experimentation ideation tactics to your organization, with opportunities to increase conversion in a new way Help your marketing team embrace a mindset focused on human-centered AI efforts