Stuck in the Middle: How to Juggle Competing Exec Priorities Without Losing Your Mind (or Your Job!)
Dr. Kyle Allison
The Doctor of Digital Strategy
A senior executive, professor, speaker, and author focused on all things digital.
Greetings from Dr. Kyle!
In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce, or analytics, The Doctor of Digital Strategy wants to hear from you!
Having worked for some of the biggest retailers in the world, including Best Buy, Dick's Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private, and governmental sectors. He holds a combination of real-world experience across all digital mediums, platforms & channels and positions Dr. Allison's unique expertise.
Also, his versatile background, as well as having taught and developed programs for various universities for several years in digital marketing & strategy. Such schools in his C.V. of teaching experience include such prestigious institutions such as: College of William & Mary, Wake Forest University, Rutgers, St. Edwards University, University of Florida, University of Texas at Dallas, Texas Christian University, Dallas Baptist University and Others.
This unique blend of senior executive industry experience for over 2 decades, a decade of college instruction and several years of authorship, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.
Delivering industry and academic expertise based on the 4E's Model:
1. Excellence
2. Education
3. Experience
4. Enthusiasm
Featured Publications
This courseware focuses on an interdisciplinary approach to the core functions of the e-commerce business model. Introducing students to the e-commerce channel’s partnerships and cross-functional support with supply chain, customer service, information technology, marketing, analytics, and more.
Real-world problems, competitive small-group activities, and insights from successful e-commerce professionals will help students stay engaged and excited about the material.
But that's not all—“Digital Analytics: The Path from Clicks to Conversions” delves deep into the captivating realm of consumer behavior analysis, empowering you to intimately understand your target audience's preferences, inclinations, and motivations. Uncover the strategic power of customer segmentation, and discover how it can elevate your marketing efforts, leading to more personalized and impactful campaigns
Explore the nuances of paid, owned, and earned media channels, and discover how to leverage each for maximum impact. From crafting compelling media plans to executing strategic buys, this book is packed with practical tips and real-world examples to help you navigate the digital landscape like a pro.
But it's not just about tactics—it's about results. Learn how to measure the effectiveness of your campaigns with precision, using advanced metrics and analytics tools. Whether you're aiming to boost brand awareness, drive conversions, or increase engagement, you'll find the strategies you need to achieve your goals and propel your business forward.
Featured Posts
Building Your Q4 Digital Strategy Without Losing Sight of Your True North: Customer Centricity
Mid-Year Check-In: Keeping Your Professional Momentum Alive
Testimonials
Dr. Allison has been a valuable asset to the Masters of Science in Digital Marketing program at St. Edward's University. The students rave about how much they enjoy his classes. His classes are well organized and challenging focusing on Google Analytics. He has done extensive curriculum development for the class he teaches. Not only does he continually add fresh content to the class to keep it current, but he also has developed the class from the ground up to include Google Analytics G4.
-Wesley Pollitte, PhD. Department Chair & Associate Professor of Marketing, St. Edwards University