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Dr. Kyle Allison
The Doctor of Digital Strategy

A senior executive, professor, speaker, and author focused on all things digital. 

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Greetings from Dr. Kyle!

In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce, or analytics, The Doctor of Digital Strategy wants to hear from you!
 
Having worked for some of the biggest retailers in the world, including Best Buy, Dick's Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private, and governmental sectors. He holds a combination of real-world experience across all digital mediums, platforms & channels and positions Dr. Allison's unique expertise.
 
Also, his versatile background, as well as having taught and developed programs for various universities for several years in digital marketing & strategy. Such schools in his C.V. of teaching experience include such prestigious institutions such as: College of William & Mary, Wake Forest University, Rutgers, St. Edwards University, University of Florida, University of Texas at Dallas, Texas Christian University, Dallas Baptist University and Others.

This unique blend of senior executive industry experience for over 2 decades, a decade of college instruction and several years of authorship, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.
 
Delivering industry and academic expertise based on the 4E's Model:
1. Excellence
2. Education
3. Experience
4. Enthusiasm

2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison
51:05

2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison

About: Dr. Allison, known as The Doctor of Digital Strategy, will walk you through the emerging trends of 2024 and beyond in e-commerce, focusing on areas such as AI, Competitive Analysis, Personalization, and more. In addition, he will speak to how professors and academia, can include E-commerce in their business, marketing, or management curriculums, to help students gain more insight and education on this discipline. Join us for a very informative, inspirational, and fun webinar! About Dr. Kyle Allison Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service. Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC e-commerce and digital channels, and his mastery of both the technical and creative aspects of digital marketing, e-commerce, and digital analytics, all highlight his comprehensive approach to digital strategy. In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair. As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives. Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies. For the latest updates on Dr. Allison's work and portfolio, please visit DoctorofDigitalStrategy.com. Stukent provides cutting-edge Simternships™ and courseware to help educators help students help the world. To learn more about Stukent, visit: https://www.stukent.com LinkedIn: https://www.linkedin.com/company/stukent Facebook: https://www.facebook.com/stukentapp Instagram: https://www.instagram.com/stukent.inc/ Threads: https://www.threads.net/@stukent.inc Stukent Blog: https://www.stukent.com/blog/ X: https://twitter.com/StukentApp
Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy
58:58

Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy

Join us in this enlightening journey as we delve into the world of Dr. Kyle Allison, revered as 'The Doctor of Digital Strategy'. With over two decades of unparalleled expertise in e-commerce, digital analytics, and digital marketing, Dr. Allison stands as a beacon of innovation and strategic prowess. Professional Highlights: Pioneering Digital Strategist: Witness Dr. Allison's remarkable journey across top retail giants like Best Buy, Dick's Sporting Goods, and the Army and Air Force Exchange. Discover how his groundbreaking strategies in digital marketing and e-commerce have reshaped these organizations. Data-Driven Brilliance: Learn about his commitment to leveraging data insights for strategic decision-making and his adept management of digital teams across diverse business sectors, including private, public, and government domains. Holistic Approach: Understand Dr. Allison's unique capability to blend technical and creative facets of digital marketing, enriching his work in all digital channels like B2B, B2C, and DTC. Academic Contributions: Educator and Mentor: Experience Dr. Allison's passion for academia as he imparts knowledge in digital marketing and related fields at prestigious universities such as Wake Forest University, University of Texas at Dallas, and more. Curriculum Developer: Get insights into his role in shaping academic programs, creating innovative courses, and mentoring doctoral candidates. Authorship and Publications: Bridging Theory and Practice: Explore Dr. Allison's significant literary contributions to the field of digital marketing and e-commerce, including his Quick Study Guides, textbooks, and professional trade books, known for blending academic theory with practical knowledge. Educational Background: A Scholar's Journey: Trace the educational path of Dr. Allison from his Bachelor's in Communication Studies to his Doctorate in Business Administration, showcasing his comprehensive understanding of both business and communication. Explore More: Visit DoctorofDigitalStrategy.com to dive deeper into Dr. Allison's latest works, publications, and his extensive portfolio, capturing the essence of a true digital strategy maestro. Closing Remarks: This video is a must-watch for anyone keen on understanding the evolving landscape of digital strategy, taught and practiced by one of the most distinguished experts in the field. [Subscribe] to our channel for more insights into the minds shaping the future of digital marketing and e-commerce.

Featured Publications

Featured Posts

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Testimonials

Dr. Allison has been a valuable asset to the Masters of Science in Digital Marketing program at St. Edward's University.  The students rave about how much they enjoy his classes.  His classes are well organized and challenging focusing on Google Analytics.  He has done extensive curriculum development for the class he teaches.  Not only does he continually add fresh content to the class to keep it current, but he also has developed the class from the ground up to include Google Analytics G4.

-Wesley Pollitte, PhD. Department Chair & Associate Professor of Marketing, St. Edwards University

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