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Dr. Kyle Allison
The Doctor of Digital Strategy

A senior executive, professor, speaker, and author focused on all things digital. 

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Getting to Know The Doc

In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce, or analytics, The Doctor of Digital Strategy wants to hear from you!
 
Having worked for some of the biggest retailers in the world, including Best Buy, Dick's Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private, and governmental sectors. He holds a combination of real-world experience across all digital mediums, platforms & channels and positions Dr. Allison's unique expertise.
 
Also, his versatile background, as well as having taught and developed programs for various universities for several years in digital marketing & strategy, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.
 
Delivering industry and academic expertise based on strategic:
1. Excellence
2. Education
3. Experience
4. Enthusiasim

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Speaking Engagements Coming Soon

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2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison
51:05

2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison

About: Dr. Allison, known as The Doctor of Digital Strategy, will walk you through the emerging trends of 2024 and beyond in e-commerce, focusing on areas such as AI, Competitive Analysis, Personalization, and more. In addition, he will speak to how professors and academia, can include E-commerce in their business, marketing, or management curriculums, to help students gain more insight and education on this discipline. Join us for a very informative, inspirational, and fun webinar! About Dr. Kyle Allison Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service. Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC e-commerce and digital channels, and his mastery of both the technical and creative aspects of digital marketing, e-commerce, and digital analytics, all highlight his comprehensive approach to digital strategy. In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair. As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives. Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies. For the latest updates on Dr. Allison's work and portfolio, please visit DoctorofDigitalStrategy.com. Stukent provides cutting-edge Simternships™ and courseware to help educators help students help the world. To learn more about Stukent, visit: https://www.stukent.com LinkedIn: https://www.linkedin.com/company/stukent Facebook: https://www.facebook.com/stukentapp Instagram: https://www.instagram.com/stukent.inc/ Threads: https://www.threads.net/@stukent.inc Stukent Blog: https://www.stukent.com/blog/ X: https://twitter.com/StukentApp
Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy
58:58

Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy

Join us in this enlightening journey as we delve into the world of Dr. Kyle Allison, revered as 'The Doctor of Digital Strategy'. With over two decades of unparalleled expertise in e-commerce, digital analytics, and digital marketing, Dr. Allison stands as a beacon of innovation and strategic prowess. Professional Highlights: Pioneering Digital Strategist: Witness Dr. Allison's remarkable journey across top retail giants like Best Buy, Dick's Sporting Goods, and the Army and Air Force Exchange. Discover how his groundbreaking strategies in digital marketing and e-commerce have reshaped these organizations. Data-Driven Brilliance: Learn about his commitment to leveraging data insights for strategic decision-making and his adept management of digital teams across diverse business sectors, including private, public, and government domains. Holistic Approach: Understand Dr. Allison's unique capability to blend technical and creative facets of digital marketing, enriching his work in all digital channels like B2B, B2C, and DTC. Academic Contributions: Educator and Mentor: Experience Dr. Allison's passion for academia as he imparts knowledge in digital marketing and related fields at prestigious universities such as Wake Forest University, University of Texas at Dallas, and more. Curriculum Developer: Get insights into his role in shaping academic programs, creating innovative courses, and mentoring doctoral candidates. Authorship and Publications: Bridging Theory and Practice: Explore Dr. Allison's significant literary contributions to the field of digital marketing and e-commerce, including his Quick Study Guides, textbooks, and professional trade books, known for blending academic theory with practical knowledge. Educational Background: A Scholar's Journey: Trace the educational path of Dr. Allison from his Bachelor's in Communication Studies to his Doctorate in Business Administration, showcasing his comprehensive understanding of both business and communication. Explore More: Visit DoctorofDigitalStrategy.com to dive deeper into Dr. Allison's latest works, publications, and his extensive portfolio, capturing the essence of a true digital strategy maestro. Closing Remarks: This video is a must-watch for anyone keen on understanding the evolving landscape of digital strategy, taught and practiced by one of the most distinguished experts in the field. [Subscribe] to our channel for more insights into the minds shaping the future of digital marketing and e-commerce.
Humanistic Connection in  Modern E commerce Marketing - Dr  Kyle Allison
30:31

Humanistic Connection in Modern E commerce Marketing - Dr Kyle Allison

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom. --------------------------------------------------------------------------------------------------------------------------- Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent! 𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐒𝐭𝐮𝐤𝐞𝐧𝐭, 𝐯𝐢𝐬𝐢𝐭: https://www.stukent.com 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: https://www.facebook.com/stukentapp 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/stukent.inc/ 𝐓𝐰𝐢𝐭𝐭𝐞𝐫: https://twitter.com/StukentApp 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: https://www.linkedin.com/company/stukent 𝐒𝐭𝐮𝐤𝐞𝐧𝐭 𝐁𝐥𝐨𝐠: https://www.stukent.com/blog/ #ecommerce #ecommercemarketing #highereducation #retail
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Academic and Professional Services

Speaking Engagements & Guest Lectures

Whether a conference in digital marketing, analytics or e-commerce, or a college class on the subject matter, reach out to Dr. Allison on speaking to your audience to bring his collection of expertise to enrich your event.

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Authoring & Technical Editing

In need of an expert to help write, author, co-author a book or textbook in the field? Perhaps a subject matter expert to provide peer reviews on your publication and technical editing? Dr. Allison can provide his writing & editing expertise for your publication, journal article, or book. 

Teaching & Curriculum Development

Need a passionate professor for your online business, strategy, digital marketing or e-commerce programs? Dr. Allison has extensive experience teaching at all academic levels from undergraduate to doctoral, and can support building courses as a course developer to even whole degree and certificate programs.

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Industry Subject Matter Expertise & Consultation

Whether a start up e-commerce business or national brand, if you are in need of an expert digital marketer to help provide
subject matter expertise and consultation to scale your business, contact Dr. Allison to see what his two decades of global
digital business experience can do for you.

Featured Publications