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Dr. Kyle Allison
The Doctor of Digital Strategy

A senior executive, professor, speaker, and author focused on all things digital. 

The Doctor of Digital Strategy is Dr. Kyle Allison.  At the core of his professional, academic and personal passion, expertise and experience is all things digital. With close to two decades of experience in the fields of digital marketing, ecommerce and digital analytics, Dr. Allison has the acumen to lead digital teams, teach and develop higher education material, and be known as a subject matter expert in the field.  

Ecommerce Summit 2022

In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce or analytics, The Doctor of Digital Strategy wants to hear from you!


Having worked for some of the biggest retailers in the world to include Best Buy, Dick’s Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private and governmental sector. The combination of real-world experience across all digital mediums, platforms & channels, positions Dr. Allison’s unique set of expertise.


Also, his versatile background as well having taught and developing programs for various universities for several years in digital marketing & strategy, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.


Check out the following services below, and connect with the doc today!

Delivering industry expertise based on strategic excellence, experience & education.

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Academic and Professional Services

Speaking Engagements & Guest Lectures

Whether a conference in digital marketing, analytics or e-commerce, or a college class on the subject matter, reach out to Dr. Allison on speaking to your audience to bring his collection of expertise to enrich your event


Authoring & Technical Editing

In need of an expert to help write, author, co-author a book or textbook in the field? Perhaps a subject matter expert to provide peer reviews on your publication and technical editing? Dr. Allison can provide his writing & editing expertise for your publication, journal article, or book. 

Teaching & Curriculum Development

Need a passionate professor for your online business, strategy, digital marketing or e-commerce programs? Dr. Allison has extensive experience teaching at all academic levels from undergraduate to doctoral, and can support building courses as a course developer to even whole degree and certificate programs.

Featured Publications

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Strategic Digital Marketing: Modernizing 21st Century Business

*Coming Spring 2023

Sentia Publishing

Role: Author


Introduction to Business 

QuickStudy Guide


Role: Author


Digital Marketing for Dummies



Role: Technical Editor


Featured Posts

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Dr. Allison has been a valuable asset to the Masters of Science in Digital Marketing program at St. Edward's University.  The students rave about how much they enjoy his classes.  His classes are well organized and challenging focusing on Google Analytics.  He has done extensive curriculum development for the class he teaches.  Not only does he continually add fresh content to the class to keep it current, but he also has developed the class from the ground up to include Google Analytics G4.

-Wesley Pollitte, PhD. Department Chair & Associate Professor of Marketing, St. Edwards University


College Affiliations

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