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Dr. Kyle Allison
The Doctor of Digital Strategy

A senior executive, professor, speaker, and author focused on all things digital. 

The Doctor of Digital Strategy is Dr. Kyle Allison. All things digital are at the core of his professional, academic, and personal passion, expertise, and experience. With nearly two decades of experience in digital marketing, e-commerce, and digital analytics, Dr. Allison has the acumen to lead digital teams, teach and develop higher education material, and be known as a elite subject matter expert in the field. 

Interviews, Speeches, Panels & more!

Humanistic Connection in  Modern E commerce Marketing - Dr  Kyle Allison

Humanistic Connection in Modern E commerce Marketing - Dr Kyle Allison

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Todayโ€™s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom. --------------------------------------------------------------------------------------------------------------------------- Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dickโ€™s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent! ๐“๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐ฆ๐จ๐ซ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐’๐ญ๐ฎ๐ค๐ž๐ง๐ญ, ๐ฏ๐ข๐ฌ๐ข๐ญ: ๐…๐š๐œ๐ž๐›๐จ๐จ๐ค: ๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ: ๐“๐ฐ๐ข๐ญ๐ญ๐ž๐ซ: ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง: ๐’๐ญ๐ฎ๐ค๐ž๐ง๐ญ ๐๐ฅ๐จ๐ : #ecommerce #ecommercemarketing #highereducation #retail
Ecommerce Summit 2022

In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce, or analytics, The Doctor of Digital Strategy wants to hear from you!
Having worked for some of the biggest retailers in the world, including Best Buy, Dick's Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private, and governmental sectors. He holds a combination of real-world experience across all digital mediums, platforms & channels and positions Dr. Allison's unique expertise.
Also, his versatile background, as well as having taught and developed programs for various universities for several years in digital marketing & strategy, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.


Delivering industry and academic expertise based on strategic excellence, experience, education & enthusiasm!

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Speaking Engagements Coming Soon


Dallas Digital Summit 2023 


Hutto Area Chamber of Commerce September Luncheon

MarTech Fall 2023

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Society of Marketing Advances 2023 Conference


Data Modeling Zone 2024

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Academic and Professional Services

Speaking Engagements & Guest Lectures

Whether a conference in digital marketing, analytics or e-commerce, or a college class on the subject matter, reach out to Dr. Allison on speaking to your audience to bring his collection of expertise to enrich your event.


Authoring & Technical Editing

In need of an expert to help write, author, co-author a book or textbook in the field? Perhaps a subject matter expert to provide peer reviews on your publication and technical editing? Dr. Allison can provide his writing & editing expertise for your publication, journal article, or book. 

Teaching & Curriculum Development

Need a passionate professor for your online business, strategy, digital marketing or e-commerce programs? Dr. Allison has extensive experience teaching at all academic levels from undergraduate to doctoral, and can support building courses as a course developer to even whole degree and certificate programs.


Industry Subject Matter Expertise & Consultation

Whether a start up e-commerce business or national brand, if you are in need of an expert digital marketer to help provide
subject matter expertise and consultation to scale your business, contact Dr. Allison to see what his two decades of global
digital business experience can do for you.

Featured Publications

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Strategic Digital Marketing: Modernizing 21st Century Business



Sentia Publishing

Role: Author



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Digital Marketingโ€‹

QuickStudy Guide



Role: Author



Digital Marketing for Dummiesโ€‹



Role: Technical Editor



Featured Posts

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Dr. Allison has been a valuable asset to the Masters of Science in Digital Marketing program at St. Edward's University.  The students rave about how much they enjoy his classes.  His classes are well organized and challenging focusing on Google Analytics.  He has done extensive curriculum development for the class he teaches.  Not only does he continually add fresh content to the class to keep it current, but he also has developed the class from the ground up to include Google Analytics G4.


-Wesley Pollitte, PhD. Department Chair & Associate Professor of Marketing, St. Edwards University


College Affiliations