Dr. Kyle Allison
The Doctor of Digital Strategy

In this Faculty Sessions Seminar with Nexford University, Dr. Kyle Allison presents to over 100 students the importance, methods and insights on being data-driven in today's modern business environment.

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom. --------------------------------------------------------------------------------------------------------------------------- Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field. Visit www.DoctorofDigitalStrategy.com for more info!

Today’s digital marketers must ensure they're meeting consumer demands and expectations regarding the fundamentals of convenience, connection and customer service. Standing out among ecommerce and online businesses, however, requires the ability to forge a human connection with your digital experiences. Join Dr. Kyle Allison, The Doctor of Digital Strategy, as he discusses a framework that will allow you to analyze user activity to understand your customers, then use personalization, automation, AI and other tools to deliver an experience that truly connects with them. You'll leave with best practices and strategic insights to apply to your own marketing.

Dr. Kyle Allison know as Doctor of Digital Strategy (doctorofdigitalstrategy.com) was the guest keynote speaker at the Hutto, TX Area Chamber of Commerce September members luncheon. Speaking on SEO, SEM and social media Strategies and best practices for local businesses to connect and grow their business with their local communities. Date of 9-13-2023

Tune in to "Digital Meets Physical: Navigating Retail's New Horizon" for a riveting discourse that unravels the digital-physical dichotomy shaping modern retail. With Dr. Kyle Allison as our guide, prepare to explore a retail realm where pixels meet palpable experiences.

The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom. --------------------------------------------------------------------------------------------------------------------------- Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies. In addition, Kyle has taught digital marketing & e-commerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent! 𝐓𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐒𝐭𝐮𝐤𝐞𝐧𝐭, 𝐯𝐢𝐬𝐢𝐭: https://www.stukent.com 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: https://www.facebook.com/stukentapp 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: https://www.instagram.com/stukent.inc/ 𝐓𝐰𝐢𝐭𝐭𝐞𝐫: https://twitter.com/StukentApp 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: https://www.linkedin.com/company/stukent 𝐒𝐭𝐮𝐤𝐞𝐧𝐭 𝐁𝐥𝐨𝐠: https://www.stukent.com/blog/ #ecommerce #ecommercemarketing #highereducation #retail

Dr. Allison shares information about Amberton's new digital marketing certifications.