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Dr. Kyle Allison
The Doctor of Digital Strategy

A senior executive, professor, speaker, and author focused on all things digital. 

The Doctor of Digital Strategy is Dr. Kyle Allison. All things digital are at the core of his professional, academic, and personal passion, expertise, and experience. With nearly two decades of experience in digital marketing, e-commerce, and digital analytics, Dr. Allison has the acumen to lead digital teams, teach and develop higher education material, and be known as a elite subject matter expert in the field. 

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Getting to Know The Doc

In need of a passionate & enthusiastic subject matter expert in digital strategy, marketing, e-commerce, or analytics, The Doctor of Digital Strategy wants to hear from you!
 
Having worked for some of the biggest retailers in the world, including Best Buy, Dick's Sporting Goods, VF Corporation & The Exchange, Dr. Allison has led & seen digital strategies of all sizes, both in the public, private, and governmental sectors. He holds a combination of real-world experience across all digital mediums, platforms & channels and positions Dr. Allison's unique expertise.
 
Also, his versatile background, as well as having taught and developed programs for various universities for several years in digital marketing & strategy, has put him in a unique position to bridge the academic and professional worlds of digital into a one-size fits all subject matter expert support.
 
Delivering industry and academic expertise based on strategic:
1. Excellence
2. Education
3. Experience
4. Enthusiasim

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Speaking Engagements Coming Soon

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2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison
51:05

2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison

About: Dr. Allison, known as The Doctor of Digital Strategy, will walk you through the emerging trends of 2024 and beyond in e-commerce, focusing on areas such as AI, Competitive Analysis, Personalization, and more. In addition, he will speak to how professors and academia, can include E-commerce in their business, marketing, or management curriculums, to help students gain more insight and education on this discipline. Join us for a very informative, inspirational, and fun webinar! About Dr. Kyle Allison Dr. Kyle Allison, renowned as The Doctor of Digital Strategy, brings a wealth of expertise from both the industry and academia in the areas of e-commerce, business strategy, operations, digital analytics, and digital marketing. With a remarkable track record spanning more than two decades, during which he ascended to C-level positions, his professional journey has encompassed pivotal roles at distinguished retail and brand organizations such as Best Buy, Dick's Sporting Goods, Dickies, and the Army and Air Force Exchange Service. Throughout his career, Dr. Allison has consistently led the way in developing and implementing innovative strategies in the realms of digital marketing and e-commerce. These strategies are firmly rooted in his unwavering dedication to data-driven insights and a commitment to achieving strategic excellence. His extensive professional background encompasses a wide array of business sectors, including the private, public, and government sectors, where he has expertly guided digital teams in executing these strategies. Dr. Allison's deep understanding of diverse business models, coupled with his proficiency in navigating B2B, B2C, and DTC e-commerce and digital channels, and his mastery of both the technical and creative aspects of digital marketing, e-commerce, and digital analytics, all highlight his comprehensive approach to digital strategy. In the academic arena, Dr. Allison has been a pivotal figure in shaping the future generation of professionals as a respected professor & mentor, imparting knowledge in fields ranging from digital marketing, analytics, and e-commerce to general marketing and business strategies at prestigious institutions nationwide, spanning both public and private universities and colleges. Beyond teaching, he has played a pivotal role in curriculum development, course creation, and mentorship of doctoral candidates as a DBA doctoral chair. As an author, Dr. Allison has significantly enriched the literature in business strategy, analytics, digital marketing, and e-commerce through his published works in Quick Study Guides, textbooks, journal articles, and professional trade books. He skillfully combines academic theory with practical field knowledge, with a strong emphasis on real-world applicability and the attainment of educational objectives. Dr. Allison's educational background is as extensive as his professional accomplishments, holding a Doctor of Business Administration, an MBA, a Master of Science in Project Management, and a Bachelor's degree in Communication Studies. For the latest updates on Dr. Allison's work and portfolio, please visit DoctorofDigitalStrategy.com. Stukent provides cutting-edge Simternships™ and courseware to help educators help students help the world. To learn more about Stukent, visit: https://www.stukent.com LinkedIn: https://www.linkedin.com/company/stukent Facebook: https://www.facebook.com/stukentapp Instagram: https://www.instagram.com/stukent.inc/ Threads: https://www.threads.net/@stukent.inc Stukent Blog: https://www.stukent.com/blog/ X: https://twitter.com/StukentApp