top of page

The Doctor of Digital Strategy



Dr. Kyle Allison 

Experienced Digital Executive, Author, Professor, Speaker, & Consultant

Are you ready to immerse in the new wave of Digital?

If so,


Welcome, You Belong

 

DrA[95397].jpg

Expertise You Can Trust

20+ Years in all business sectors to C-Suite experience in the following:

✅ Digital Strategy | Marketing | E-Commerce | Data Science & Analytics


✅ Leadership roles at Best Buy, Dick’s Sporting Goods, VF Corp, & The Exchange


✅ Expertise in all channels: DTC, B2C & B2B

✅ Expertise in all business sectors: Government, Private and Publicly Traded companies

✅ Omnichannel Centric: 

Social Media, Email Marketing, Websites, SEO/SEM, Mobile Apps, Mobile, Traditional Platforms and more

✅ Digital Platforms: Salesforce, ADOBE AEM, Hubspot, IBM, and more

✅ Data Science & Analytics Platforms: SAS, SPSS, Adobe Analytics, Google Analytics and More  

Bridging Industry & Education

Content Expert & Engaging Professor & the heart of delivering cutting edge material and instruction to future digital leaders

📚 Professor & Program Developer in C.V. history to include but not limited to:

  • College of William & Mary

  • Wake Forest University

  • Rutgers University

  • University of Texas at Dallas

  • Dallas Baptist University

  • University of the Cumberlands

  • & more 

📚 Academic Programs Taught & Content Development:

  • Doctoral - Business, Management, Strategy

  • Graduate: MBA, Marketing, Digital Marketing, Data Science Communications, Supply Chain & More

  • Undergraduate: B.S., BBA, B.A. Variety of Business majors

Industry Recognized Author

Profound full textbook & pro-trade book author, led to create cutting-edge content that connects industry insights with academic learning.

🖋 Published with:

  • Business Expert Press

  • Technics Publications

  • Sage

  • Stukent

  • Sentia Publishing

  • Blue Charts Publishing

Experienced Speaker

Keynote, Masterclass, Panel and Roundtable, & Podcast speaker, leading digital marketing and data conferences, sharing insights on strategy, analytics, and emerging trends.

🎤 Featured Speaker at:

  • DigiMarCon

  • MarTech Conference

  • Digital Summit

  • ProfCon

  • Data Modeling Zone

  • SAS innovate

  • Multiple industry podcasts

American Marketing Association: E-Commerce_ The Trends and March to $8 Trillion!
01:01:13
The Doctor of Digital Strategy - Adapting Agility in Digital Marketing, The Art of the Pivot
30:12
Data Dive: Human-Centered Digital Modeling
45:23
The Power of E-Commerce Personalization with Dr. Kyle Allison
29:29
Kyle Allison: AI, Automation, Digital Marketing Campaigns, Analytics and E-Commerce Strategies #10
01:08:59
2024 E-Commerce TrendsYou and Your Students Need to Know with Dr. Kyle Allison
51:05
Exploring the Digital Mastery of Dr. Kyle Allison: The Doctor of Digital Strategy
58:58
DigiMarCon TX, 2023, Human Connection in Modern E-commerce Marketing, The Doctor of Digital Strategy
38:09
Digital Summit Dallas - 2023 - The Doctor of Digital Strategy
29:15

Featured Publications

Featured Posts

Screen Shot 2022-12-09 at 1.37.56 PM.png

Testimonials

Dr. Allison has been a valuable asset to the Masters of Science in Digital Marketing program at St. Edward's University.  The students rave about how much they enjoy his classes.  His classes are well organized and challenging focusing on Google Analytics.  He has done extensive curriculum development for the class he teaches.  Not only does he continually add fresh content to the class to keep it current, but he also has developed the class from the ground up to include Google Analytics G4.

-Wesley Pollitte, PhD. Department Chair & Associate Professor of Marketing, St. Edwards University

© 2022 The Doctor of Digital Strategy

Connect with me:

  • LinkedIn
bottom of page